Understanding Local SEO Analytics & White-Label Reports
How to interpret discovery searches, Google Maps interactions, customer calls, and generate client-ready PDF reports.
By Busirank•Published 2026-03-01•5 min read
Tracking Local Performance
Busirank aggregates key telemetry from Google Maps and Google Search to help multi-location brands and agencies track performance.
Key Metrics Explained
- Direct Searches: Customers searching explicitly for your business name or address.
- Discovery Searches: Customers searching for a category, product, or service (e.g. “top emergency plumber near me”).
- Customer Actions: Total phone call clicks, website visits, and driving direction requests initiated from your Google Maps profile.
Scheduling White-Label Reports
- Go to Analytics → Reports.
- Select your client or organization.
- Configure the reporting frequency (Weekly or Monthly).
- Upload your agency logo and custom brand colors. Reports are generated as downloadable PDFs and automatically emailed to specified recipients.
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